The different approach to sales training in these economic conditions is interesting, to say the least.

One company I have just finished a workshop with believes that now is the perfect time to gain sales and a market advantage over their competition, by making sure their sales force is trained to the max. Another says they are hunkering down until after Easter and will consider their options then. Which is right?

Let’s look at a military analogy. The enemy is coming in force, what do you do? Read the rest of this entry »