Miller-Heiman’s Strategic Selling Workshop (Blue sheet)is a fantastic process for organising your information about your sales opportunity, leading to an action plan to close the business.

Last week I delivered a program to group of technical people who had to convince customers to use their services. They were impressed with the strategic selling process because:

• the process was logical and sequential,
• it was not not just a series of opinions and inferences about the target account,
• although the information gathering requirement was much more complex than they were used to, the time saved overall was significant,
• they hadn’t realised that there were four types of buying influence, and this new understanding would help them close the sale.

The Strategic Selling process has been around for thirty years. Competitors and detractors might say that it’s “old hat”, but compare it to the automobile which has been around since 1769. The principles are still the same, but refinements are continuous. The same with Strategic Selling.

Strategic Selling works because it’s based on the continual analysis of the real life experience of successful sales professionals. What made them successful 30 years ago  makes them successful today; commitment, hard work, persistence, and above all, a superior constantly refined process!

For more information on strategic selling click here.