An international highly entrepreneurial B2C company manufacturing and selling a unique leisure product needed to review their strategy to expand into new markets.

Initial Brief

The Marketing Director identified that there was too much reliance by the Australian team on her for creative leadership. She wanted them to provide leadership, develop new skills to manage upwards and be able to develop and implement strategy.

The Process

• CDA reviewed existing strategy with the full executive management team
• Trained them in creative process that they would be able to use in the future
• Applied creative process in a workshop to update strategy and tactics for the next twelve months
• Agreed on objectives to deliver these
• Facilitated them though a planning template process
• Agreed on learning and development for the executive management team.

Result

The EMT has restructured, enabling them to implement strategy, improve operations and win interantional awards for their product.

We can help you review your business strategy.